Founder, Brandful
Justine Melman
Justine Melman has spent more than 25 years as a marketing executive, building brands. She founded Brandful to give small businesses and lean marketing teams the brand strategy, and the marketing plan built on it, that used to be reserved for companies with agency budgets.
Articles by Justine
Marketing for small business
Why your marketing isn't working (and it's probably not the tactics)
Posting more and trying new channels won't fix unclear marketing. Here are the five real reasons small business marketing stalls, and how to fix them.
Brand strategy
What is a brand strategy, really?
A brand strategy isn't a logo or a mission statement. Here's what it actually is, the five parts it includes, and how to tell if you have one.
Brand strategy
Your North Star: the one sentence that makes every marketing decision easier
A brand North Star is one sentence that captures what your business is about. Here's what makes a good one, real-world examples, and how to write yours.